Course
General Information
| Course Id | PSY125054 |
| Course | Marketing Research * |
| Curriculum | S1 PSY 2024 |
| Credit | 3 |
| Course Type | elective |
| Description | The Marketing Research course aims to provide understanding and skills in collecting, analyzing and interpreting relevant data for marketing decision making. This course teaches the basic concepts of marketing research, the research methods used, and how research results can be applied to formulate effective marketing strategies. |