Course
General Information
| Course Id | PSY115032 |
| Course | Consumer Behavior |
| Curriculum | S1 PSY 2024 |
| Credit | 3 |
| Course Type | compulsory |
| Description | "This course discusses consumer behavior based on its understanding, concepts and theories of behavior understand consumer behavior, factors that influence consumer behavior to develop strategies marketing in accordance with the times. This can start by understanding the basic concepts, problems, scope and changes in consumer behavior. Through this course students gain knowledge about the concept of consumer behavior from a manager's perspective, the purchasing decision process consumers, consumer learning concepts, habits, loyalty, consumer attitudes, demographics and social class, lifestyle, personality, culture, sub-culture and marketing communication processes." |