Course
General Information
| Course Id | PSY115010 |
| Course | Marketing Management |
| Curriculum | S1 PSY 2024 |
| Credit | 3 |
| Course Type | compulsory |
| Description | This course provides comprehensive knowledge, techniques and applications regarding marketing management so that students can understand and explain the essence of marketing management, and can analyze and apply company marketing techniques that are in line with current developments. This can be started by understanding the basic concepts, problems, scope and changes in the marketing paradigm. Through this course students gain knowledge about marketing management concepts, marketing strategy and planning, marketing environment, marketing research, consumer behavior, STP (Segmenting, Targeting, Positioning) concepts, brand equity, market competition, customer satisfaction and loyalty, excellent service ( Service Excellence) digital marketing and sharia marketing. |